Email marketing became extremely popular but this does not mean all business owners know how to run an effective email marketing campaign. However, those who are well-versed in the subject of email marketing and have experience using popular strategies effectively are likely to gain a huge advantage over their competitors who do not have these skills. This article will provide useful information for business owners who are hoping to improve their sales or website traffic through effective email marketing. Also, if you are a marketing consultant looking to start with cold email marketing and need leads, we offer free leads and you can get that information at the end of this post.