In general the answer to this question is always but the answer is much more involved. Sure Internet marketing is worthwhile but as with any type of marketing it is only worthwhile if it is done well. For example you can spend thousands of dollars on a television marketing campaign but if no one sees your commercials or your commercials do not reach your target audience and generate sales, the advertising was not worthwhile. So perhaps a more appropriate answer to this question would be that Internet marketing is worthwhile when it works. This is a rather vague statement but this article will investigate the issue further and explain how you can make Internet marketing work for your business.
Have you ever had a bunch of stupid or uninteresting flyers stuffed (uninvited) into your mailbox? What about your inbox? It is such a problem that people have a spam folder and set filters for their email accounts. In general spam is unsolicited emails which are part of an advertising campaign. The term spam can also apply to message board postings which are posted solely for advertising purposes. The definition of spam is open to interpretation but most people agree on the fact that spam is equivalent to junk mail you receive at your residence. This article will examine the differences between effective Internet marketing and spam. Savvy business owners who take advantage of Internet marketing realize there is a fine line between marketing and spam and orchestrate their marketing campaigns to gain the maximum amount of exposure without running the risk of being viewed as spam. Continue reading