Once you’ve gained the attention of your readers with a photo or video, a call to action is a great way to guide them to their next step.

“Do you like these home renovation ideas? Let’s get started with you!”

As seen in this above example, calls to action can be used for almost every type of post. Tell your reader to check out your website for a business-related post, or tell them to read the article or video you’re sharing. Though industry-related or share-worthy content may not lead your reader straight to your website, the posts are more likely to gain likes and shares.

Packaged in with the importance of shared content is the name of your business. Every time your post is shared, someone new has the chance to see you. That’s brand-recognition, baby! When the time comes for that person to need a lawyer, they’ll remember the interesting law posts you shared and seek out the name they remember seeing or hearing about.