I would never recommend just doing random cold calls, or even hiring a virtual assistant to do cold calls without some type of strategic training. It is one of the most anxiety-inducing activities that many people face in business. Grant Cardone is a world-famous sales guru who has his own course that teaches phone sales and he has successful cold-callers on his staff. However, my personal favorite guru for this topic is Dan Lok. You can learn more about him by visiting the link at the bottom of this post. So let’s get into Mr. Lok’s cold calling tips shall we? I have actually closed a sale the day after I studied one of his training videos. The man is brilliant! This post offers tons of incredible advice pertaining to cold calling in the B2B space. If you are thinking about leaving voice mails during cold calls, check my post about that here.Continue reading
Best Cold Call Secrets – Joker Calls Batman
When I was in college I had quite a few different cold calling jobs. Looking back, I realized that the companies I worked at did not train us on the psychology of the customer. They gave us a script to follow and they monitored our calls to see if we were following the script verbatim. We were evaluated based on our metrics which included lead, appointment or sales volume. After years of doing that, I should be pretty comfortable with doing cold calls on the phone for my own business right?? Nope! Hell Nope! I don’t do it now and as soon as I stopped, my productivity increased and my anxiety went down. Why?? Because I hire people who are strong in that area to do the tough stuff. Here is the thing… it is not tough at all. In fact, cold calling is quite easy and you just have to be consistent with hitting the target dials per hour. So why is it so nerve-wrecking? Why do I refuse to do it? Well here is the reason…..Continue reading
Twitter, Google+, & Facebook
What doesn’t work: Lengthy content, bland content, poor business/related/share-worthy balance.
What DOES work: Images, videos, calls to action, industry-related content, general share-worthy content.
Videos and images are best used to catch the eye of social media readers, though video works a little better to hold the reader’s attention. Whether it’s redirecting consumers to your website or online store, or getting them to stop and look at an interesting piece of content titled by your business, images and videos are your anchor.Continue reading
On the surface boosting content on Facebook seems like a pretty straight forward transaction. The more dollars you spend, the more eyes see your message. While that’s certainly true, to get the most value out of your dollar it’s worth knowing the basic nuances of how boosting on Facebook works. Truth be told, Facebook’s Advertiser Help Center rarely provides the answers you’re after on Facebook paid advertising, and true to form, it doesn’t provide a lot of guidance on the differences between boosting posts vs. ads either.
So in this article we’ll cover the differences between the types of sponsored ads on Facebook — a Facebook boost and a Facebook news feed ad—and which we recommend as the best option for your business depending on your needs.Continue reading