This is a wonderful book about how to teach marketing to kids. However, being an experienced marketer, I have some critiques, and reservations. Over all, I have high praise for this book. Before purchasing, make sure your child is strong with basic math skills. Then place you order here and get ready for a great adventurous journey learning with your child.
Powerful Scripts for Cold Call Sales Voicemail
This is an important topic because so many people who run marketing agencies or offer other B2B services feel as though they must do a lot of cold calls to generate lots of leads. This may be true for some, but it is not the only requirement for getting a high volume of interested prospects. However, in case you want to include making cold calls (to businesses or consumers) in your marketing strategy, you should be aware of the regulations in your area pertaining cold calling. In addition, you should also have a contingency plan for when you reach the prospects voicemail. This post is all about powerful voicemail messages that you can use to increase the chances that prospects will want to call you back and have a productive conversation.Continue reading
Ten Ways to Use Incentives to Jump-Start Your New Business
You may have arrived at this page from my other post about offering creative marketing incentives to your customers and new business owners. I added a video to that post to demostrate a few of the great offers that can boost your business. You have come to the right place if you DO NOT already have an established business. However, I also published list of at least ten ways you can promote incentives to your warm customers today if you are already in business with existing customers. You should visit that post if you already have a clientele. Once again, this article is for those who really see how lucrative it is to join this incentive program and help businesses do the same. If that describes you, then this list should get you off to a good start. Also, if you need more leads, I shared (in another post) an easy way that you can get 200 leads for free. So, check out this list and let me know what you think. And please feel free to leave your questions or comments below.Continue reading
Boosted Posts Compared to Facebook Ads
On the surface boosting content on Facebook seems like a pretty straight forward transaction. The more dollars you spend, the more eyes see your message. While that’s certainly true, to get the most value out of your dollar it’s worth knowing the basic nuances of how boosting on Facebook works. Truth be told, Facebook’s Advertiser Help Center rarely provides the answers you’re after on Facebook paid advertising, and true to form, it doesn’t provide a lot of guidance on the differences between boosting posts vs. ads either.
So in this article we’ll cover the differences between the types of sponsored ads on Facebook — a Facebook boost and a Facebook news feed ad—and which we recommend as the best option for your business depending on your needs.Continue reading