I would never recommend just doing random cold calls, or even hiring a virtual assistant to do cold calls without some type of strategic training. It is one of the most anxiety-inducing activities that many people face in business. Grant Cardone is a world-famous sales guru who has his own course that teaches phone sales and he has successful cold-callers on his staff. However, my personal favorite guru for this topic is Dan Lok. You can learn more about him by visiting the link at the bottom of this post. So let’s get into Mr. Lok’s cold calling tips shall we? I have actually closed a sale the day after I studied one of his training videos. The man is brilliant! This post offers tons of incredible advice pertaining to cold calling in the B2B space. If you are thinking about leaving voice mails during cold calls, check my post about that here.

Best Cold Call Secrets – Joker Calls Batman

When I was in college I had quite a few different cold calling jobs. Looking back, I realized that the companies I worked at did not train us on the psychology of the customer. They gave us a script to follow and they monitored our calls to see if we were following the script verbatim. We were evaluated based on our metrics which included lead, appointment or sales volume. After years of doing that, I should be pretty comfortable with doing cold calls on the phone for my own business right?? Nope! Hell Nope! I don’t do it now and as soon as I stopped, my productivity increased and my anxiety went down. Why?? Because I hire people who are strong in that area to do the tough stuff. Here is the thing… it is not tough at all. In fact, cold calling is quite easy and you just have to be consistent with hitting the target dials per hour. So why is it so nerve-wrecking? Why do I refuse to do it? Well here is the reason…..