This year, I decided to add a great service to my arsenal Which comes with many tools. This idea came about as I was looking for a way to reward customers for doing things like opening the emails in my sequences, completing our survey forms, or even calling our office to get more information about our services. The foks at Shopkick.com also recommend deploying incentive-bawsed marketing strategies. Their website explains that “Customer incentives are rewards offered by brands in exchange for the completion of brand-building behaviors. The type of reward may vary from discounts and free gifts to reward points and VIP access to new products. The goal is to actively show that the brand values the customer’s business and is willing to make a generous offer as a “thank you” for their support.” (the link to the full article is at the bottom).
I came across Creative Marketing Incentives and it is so easy to implement that it blows my mind! Plus, the cool thing is that there are three benefits to this.
I would never recommend just doing random cold calls, or even hiring a virtual assistant to do cold calls without some type of strategic training. It is one of the most anxiety-inducing activities that many people face in business. Grant Cardone is a world-famous sales guru who has his own course that teaches phone sales and he has successful cold-callers on his staff. However, my personal favorite guru for this topic is Dan Lok. You can learn more about him by visiting the link at the bottom of this post. So let’s get into Mr. Lok’s cold calling tips shall we? I have actually closed a sale the day after I studied one of his training videos. The man is brilliant! This post offers tons of incredible advice pertaining to cold calling in the B2B space.If you are thinking about leaving voice mails during cold calls, check my post about that here.
When I was in college I had quite a few different cold calling jobs. Looking back, I realized that the companies I worked at did not train us on the psychology of the customer. They gave us a script to follow and they monitored our calls to see if we were following the script verbatim. We were evaluated based on our metrics which included lead, appointment or sales volume. After years of doing that, I should be pretty comfortable with doing cold calls on the phone for my own business right?? Nope! Hell Nope! I don’t do it now and as soon as I stopped, my productivity increased and my anxiety went down. Why?? Because I hire people who are strong in that area to do the tough stuff. Here is the thing… it is not tough at all. In fact, cold calling is quite easy and you just have to be consistent with hitting the target dials per hour. So why is it so nerve-wrecking? Why do I refuse to do it? Well here is the reason…..
What doesn’t work: Lengthy content, bland content, poor business/related/share-worthy balance.
What DOES work: Images, videos, calls to action, industry-related content, general share-worthy content.
Videos and images are best used to catch the eye of social media readers, though video works a little better to hold the reader’s attention. Whether it’s redirecting consumers to your website or online store, or getting them to stop and look at an interesting piece of content titled by your business, images and videos are your anchor.