This is an important topic because so many people who run marketing agencies or offer other B2B services feel as though they must do a lot of cold calls to generate lots of leads. This may be true for some, but it is not the only requirement for getting a high volume of interested prospects. However, in case you want to include making cold calls (to businesses or consumers) in your marketing strategy, you should be aware of the regulations in your area pertaining cold calling. In addition, you should also have a contingency plan for when you reach the prospects voicemail. This post is all about powerful voicemail messages that you can use to increase the chances that prospects will want to call you back and have a productive conversation.