Best Cold Calling Tips (Part 2)

Clients Say, “I’ll get back to you.” And You Say, “…”

This is a grim reality for any sales rep who gets on a call with a prospect. The prospect will (lie and) say, “I’ll get back to you”. Deep down inside, you know this is not the truth. They just want to shove you off of the line. What should you do or say? Dan Lok gives the perfect solution to this problem.

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Social Media: How to Engage Your Audience


Twitter, Google+, & Facebook

What doesn’t work: Lengthy content, bland content, poor business/related/share-worthy balance.

What DOES work: Images, videos, calls to action, industry-related content, general share-worthy content.

Videos and images are best used to catch the eye of social media readers, though video works a little better to hold the reader’s attention. Whether it’s redirecting consumers to your website or online store, or getting them to stop and look at an interesting piece of content titled by your business, images and videos are your anchor.

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Boosted Posts Compared to Facebook Ads

Boosted Post VS Paid FB Ads

On the surface boosting content on Facebook seems like a pretty straight forward transaction. The more dollars you spend, the more eyes see your message. While that’s certainly true, to get the most value out of your dollar it’s worth knowing the basic nuances of how boosting on Facebook works. Truth be told, Facebook’s Advertiser Help Center rarely provides the answers you’re after on Facebook paid advertising, and true to form, it doesn’t provide a lot of guidance on the differences between boosting posts vs. ads either.

So in this article we’ll cover the differences between the types of sponsored ads on Facebook — a Facebook boost and a Facebook news feed ad—and which we recommend as the best option for your business depending on your needs.

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