To all writers and non-writers out there, now is the time to start conjuring those creative writing skills.
With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, submissions and publications are also getting popular and will likely remain popular.
There are several tools that you can use to make the process of distributing articles quite easy. This is important for getting your article content more exposure, which is only half of the challenge. Let us first take a good look  at some common mistakes that people make before submitting their articles directories. Avoiding these mistakes will be your top three priorities. These are the things you must consider before publishing articles in directories.

1. Confusing the reason to promote the articles with the reason to write them.

In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts.
But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them. In fact, article directory managers will sniff out your flaw and reject your request to publish the article. This can be quite frustrating.
You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing informative and engaging material.

2. Failing to maximize the promotional opportunities of article marketing.

You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from the same articles?
Mention keywords at strategic places. Just be sure not to overdo them. Many article writers also use anchor texts which is also an effective method. However, it is important to know that majority of the directories are not able to support this.  Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits.  Start out with a plan and see to it that your article will serve the function that you intended it to have.

3. Publishing content that does not help your readers. This is a huge mistake to avoid!!

Maybe in the process of writing articles, you are thinking that all that is you wanted is links back to your site along with any visitors it can generate are fine.  Guess what? Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting.  You can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.
This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.
In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back to your site but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents.

Don’t forget, you can also outsource your content writing. Fiverr and other similar services are available for a relatively cheap cost. You can even find good articles online that serve as an inspiration for your theme or main objective. Then you can expand on that idea end it with some personal commentary. If the article prompts people to respond or ask questions, you are headed in the right direction.