Social Media: How to Engage Your Audience


Twitter, Google+, & Facebook

What doesn’t work: Lengthy content, bland content, poor business/related/share-worthy balance.

What DOES work: Images, videos, calls to action, industry-related content, general share-worthy content.

Videos and images are best used to catch the eye of social media readers, though video works a little better to hold the reader’s attention. Whether it’s redirecting consumers to your website or online store, or getting them to stop and look at an interesting piece of content titled by your business, images and videos are your anchor.

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Boosted Posts Compared to Facebook Ads

Boosted Post VS Paid FB Ads

On the surface boosting content on Facebook seems like a pretty straight forward transaction. The more dollars you spend, the more eyes see your message. While that’s certainly true, to get the most value out of your dollar it’s worth knowing the basic nuances of how boosting on Facebook works. Truth be told, Facebook’s Advertiser Help Center rarely provides the answers you’re after on Facebook paid advertising, and true to form, it doesn’t provide a lot of guidance on the differences between boosting posts vs. ads either.

So in this article we’ll cover the differences between the types of sponsored ads on Facebook — a Facebook boost and a Facebook news feed ad—and which we recommend as the best option for your business depending on your needs.

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What is EasyVSL?

People are raving right now about EasyVSL. I also saw a few sales ads on Facebook featuring this video creation platform. It is different from Press Play in that is does not have as many interactive features. However, it is great for E-Commerce as well as affiliate marketing and lead generation.

In a nutshell, here are the features that I like best with this product:

  1. You can insert existing video clips into your project.

2. EasyVSL comes with a Speect-to-Text feature with various female and male voices. This feature can be used to persuade viewers to order your product(s).

Great Video Creators for E-Commerce

(Simple video of water pouring into a glass and revealing an image.)

There are a lot of questions posted in social media from business owners and online marketers about videos. It seems that everyone is fully aware that video marketing is very important for prospecting and sales. However, there are so many different options when it comes to finding a great video creator. What should people choose?

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