Boosted Posts Compared to Facebook Ads

News feed ads are created in Facebook Ads Manager (or Power Editor). Creating a news feed ad on Facebook is more involved than boosting posts, but, as with most things, more work often leads to more reward.

With news feed ads, you can set a specific objective for your ad that directly aligns to your business goals. You can choose from 12 objectives from three different categories: Awareness, Consideration and Conversion.
Notice how these three categories represent different areas of the sales and marketing funnel:

  • Awareness: for boosting posts, promoting a Facebook page, targeting people near the business’s location and increasing brand awareness
  • Consideration: to send people to a website, getting app installs, increase event attendance or get views on videos and collect business leads
  • Conversion: for increasing website conversions, engagement to an app, or to have an offer claimed

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