Social Media: How to Engage Your Audience


Twitter, Google+, & Facebook

What doesn’t work: Lengthy content, bland content, poor business/related/share-worthy balance.

What DOES work: Images, videos, calls to action, industry-related content, general share-worthy content.

Videos and images are best used to catch the eye of social media readers, though video works a little better to hold the reader’s attention. Whether it’s redirecting consumers to your website or online store, or getting them to stop and look at an interesting piece of content titled by your business, images and videos are your anchor.

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